A Strong Digital Marketing Strategy Needs SEO

A Strong Digital Marketing Strategy Needs SEO

Whether a prospective student sees an ad for your institution, has been referred by a friend, engaged with your staff, visited your social site, or even have taken a campus tour—they will always find their way to your website to learn more and become informed on your program and brand. But more importantly, if they…

Creating Student Recruitment Messaging Across Channels

Creating Student Recruitment Messaging Across Channels

With information at their fingertips and a world that’s always connected, today’s students expect instant gratification and personalization when it comes to their college search. They want more specific content, geared toward their specific interests, delivered through the channels they are using. The most successful institutions embrace a radically different approach to student recruitment messaging…

What We Learned at CASE VI 2020

What We Learned at CASE VI 2020

We’re just back from CASE VI in Kansas City. It was great to see long-time friends and once again hear about the successes and challenges of donor engagement programs in the region. Here are some highlights from the conference. Key themes at CASE VI Attending sessions, talking with attendees, and interacting at our events, I…